GuideForce Solutions Build Your Marketing PlanGet a marketing strategy that attracts the best customers for your business. Learn More Benefit from our proven approach that: Engages prospects with the highest propensity to become customers. Grows your business faster. Helps you gain a foothold and earn market share. You will get: Guidelines for choosing strategies and tactics. A situation analysis and market research to drive the direction of your plan. A 12-month adaptable road map and two segment-specific strategies. Audience-aligned marketing mix recommendations. Get Media CoverageGet the right press coverage, speak at the right events and earn the right awards to propel your business forward. Learn More We support your efforts to stand out in meaningful ways by: Positioning your company as an industry leader. Getting press coverage, awards and speaking opportunities that will drive sales. Getting high-impact, thought-leadership positioning where it counts. You will get: Identification of targeted outlets and programs to deliver the best results. Guidelines for landing the best opportunities. Recommendations for winning promotional positioning. Launch Your Company or SolutionLet us help you get to market faster. Start off on the right foot with an outstanding launch. Learn More Use our experience to: Build excitement and engagement. Drive immediate opportunities. Deliver business results and create early stage momentum. You will get: Pre-launch strategies and tactics to use for the best results. A market, competitive and situation analysis so you know your messages are just right. Launch and post-launch guidelines so your entire team is on message and all your efforts deliver results. Specific results-oriented recommendations you can execute to drive sales opportunities. Develop a Brand Strategy Be 100% confident and leave nothing to chance when it comes to your messaging. Learn More Use our Messaging and Positioning Framework to create: High-impact compelling reasons to buy. Meaningful customer engagement. Connections with the right clients. You will get: Value statements that address the primary client desired outcomes. A competitive review that will ensure your company stands out. Audience profiles that define the right messages. Cross-functional alignment so everyone works toward the same goals. Content that CountsCreate the right content that will help your customers navigate their way to a purchase. Learn More Win more customers with content that will: Deliver the right stories at the right time. Create reasons for your clients to act sooner. Drive more opportunities with meaningful client communications. You will get: A defined publishing strategy. Mapping for each stage in the buying process. Recommendations for a storyline approach that drives sales. Digital MarketingDon’t just do social. Do it right. Use the right platforms to reach your audience. Develop successful digital relationships. Learn More Get digital, mobile, and social working for you. Our approach delivers: Engagement with the right influencers. Opportunities to join conversations that will drive sales. Impact in the right places at the right time. You will get: Clear on the platforms to use, why and how to use each effectively. Guidelines for the messages and keywords that will position your company for growth. Recommendations on who to follow, share and why. A plan for how to reach your audiences and effectively develop opportunities. Build a Partner ChannelMake every partnership count and help expand your business in the process. Learn More We help you grow your business with partners with a program that will: Engage and sign on more partnerships faster. Get a buying-process-focused approach that drives results. Remove roadblocks to creating a successful ecosystem. You will get: A channel development strategy. A messaging framework that gets partners selling fast. A clear plan for expanding partnerships and your network. Develop Thought LeadershipDemonstrate the impact your company is making – All designed to position your company for growth. Learn More Highlighting your company leaders delivers results by: Telling your story in a unique forum. Demonstrating your thought-leadership. Developing an original, customized article, social media campaign and video package. You will get: 800-1500 word custom story. Social media campaign. Video to promote story and enhance engagement results. Sharing options and amplification. Customize Your SupportOur customized services mean you get the support you need only when you need it. Learn More Our customized services provide: C-level guidance and support without the overhead. A quick way to get a project completed. Scale your ability to deliver great marketing. You will get: Flexible marketing services delivered OnDemand. Dependent upon project type. Contact us and tell us about your project.